Reliable SMS delivery in the US now requires registration with the carrier networks. A2P 10DLC (Application-to-Person 10-Digit Long Code) is that registration. It's a carrier-level system that lets you send business messages from a standard 10-digit number, so your texts are less likely to be flagged as spam or blocked by your clients' mobile carriers.
It covers two steps: Brand Registration, which confirms your business identity, and Campaign Registration, which tells carriers what kind of messages you'll be sending. Once both are approved, your messages are recognized as legitimate and your delivery rates improve.
All US businesses that use WellnessLiving’s SMS services to send automated marketing notifications and custom SMS messages to clients (QUICK Contact) MUST sign up for A2P 10DLC messaging.
To learn more about A2P 10DLC, see FAQ: A2P 10DLC messaging system and What is A2P 10DLC in the Twilio Help Center.
Key tips
Only staff members with the Edit SMS settings permission can access and submit the A2P registration form.
If you want to upgrade your SMS campaign from the low-volume campaign to the standard campaign, contact WellnessLiving Support.
Step 1: Opt in or out of WellnessLiving SMS services
To opt in or out of WellnessLiving SMS services:
Open the App Drawer button
then click View All > Setup > Business > SMS Registration.Under A2P Settings:
To subscribe to WellnessLiving SMS services, click Opt in to SMS.
To unsubscribe from WellnessLiving SMS services, click Opt out of SMS.
Step 2: Sign up for A2P 10DLC messaging system
Once you have opted in to WellnessLiving’s SMS services, sign up for the A2P 10DLC messaging system:
Open the App Drawer button
then click View All > Setup > Business > SMS Registration.Under Registration Options, select a plan that fits your business needs. This is a separate fee you pay in addition to your SMS allotment plan and/or Message Center subscription plan.
Register for a low-volume campaign – Select this option if your business sends up to 6,000 message segments in a day.
Register for a standard campaign – Select this option if your business sends over 6,000 message segments in a day. This plan allows you to send an unlimited number of message segments.
Register for a starter campaign – Select this option if you’re a sole proprietor without a tax ID, for example, an Employer Identification Number (EIN). An EIN is also known as a Federal Tax Identification Number and is used to identify a business entity who sends up to 3,000 message segments in a day.
Under Business Information, complete all the required fields. For more information, see SMS settings.
Click Submit application. Once submitted, you can review your application, but you won’t be able to modify the details.
Step 3: Check your A2P application status
To check your A2P application status:
Open the App Drawer button
then click View All > Setup > Business > SMS Registration.Under A2P Status, you can view your A2P application status. Your application is considered approved when both brand registration and campaign statuses display Approved.
When your application is approved:
The long-code phone number allocated to your business will be displayed. You can use this number to send all your SMS messages from WellnessLiving.
If you use Message Center, your phone number will be displayed on the Settings page in Message Center. If you use Message Center and decide to change your number, you can do so on the Settings page of Message Center without needing to resubmit the A2P application.
Subscription fees will be billed to your account.
SMS consent checkboxes on registration forms
If your business is US-based and the Cell Phone field is included on the registration form, clients will see two optional SMS consent checkboxes below it when they register through a WellnessLiving booking widget, the Store Widget, or the Self-Registration Kiosk. This doesn't apply to Lead Capture Widgets or businesses outside the US.
I agree to receive reminders & account alerts via SMS – Transactional messages such as appointment confirmations and booking reminders.
I agree to receive news & offers via SMS – Marketing messages such as special offers and announcements.
Both checkboxes are unchecked by default, work independently, and are never required to complete registration. The consent text is standardized, includes your business name and links to your Privacy Policy and Terms of Use, and can't be edited. The checkboxes appear automatically, so no setup is needed on your end.