This article describes all the settings available on the SMS Registration page. This page helps US businesses register for A2P 10DLC messaging, which is required for reliable SMS delivery. The SMS Registration page is only available to US customers that have signed up for A2P 10DLC.
The SMS Registration page is a single scrollable page. The content shown depends on the status of your A2P registration.
Registration form (not yet submitted)
If you haven't submitted your A2P registration yet, the page displays the registration form. Many fields are pre-filled using your existing business information. Any required field that couldn't be filled in automatically is outlined in red. Fill these in before submitting.
Business Information
Enter your business information exactly as it appears on your official tax documents (for example, W2, W9, and CP575). For more information, see Forms, Instructions & Publications on the Internal Revenue Service website.
Field | Description |
|---|---|
Legal Business Name | Your legal company name. Pre-filled from your General Information settings if available. |
DBA / Trade Name | Your doing-business-as or trade name, if applicable. This field is optional. |
Business Email | Your business email address. Pre-filled from your Email Domain & Signature settings if available. |
Business Phone | Your business phone number. |
Website URL | Your business website address. Pre-filled from your Business URLs settings if available. |
Street | The street address for your primary business location. Pre-filled from your General Information settings if available. |
City | The city in which your business is located. Pre-filled from your General Information settings if available. |
State/Province | The region in which your business is located. Pre-filled from your General Information settings if available. |
Country | The country in which your business is located. Pre-filled from your General Information settings if available. |
Postal/ZIP Code | The postal or ZIP code for your business location. Pre-filled from your General Information settings if available. |
Business Structure | The business structure that most closely matches your business (for example, Sole Proprietorship, LLC, Corporation). Your selection here determines which campaign types are available to you under Campaign Registration. If you select Sole Proprietorship, the form updates to remove the point of contact fields. You'll also need to enter a phone number to receive a one-time passcode (OTP) to verify your identity during registration. |
Company Type | Whether your business is privately or publicly traded. If you select Public, additional fields for stock ticker and exchange will appear. |
Business Registration Identifier | The type of registration identifier that applies to your business. Options include Employer Identification Number (EIN), DUNS Number, and Other. Businesses with a US entity or International Tax ID should use EIN. |
Business Registration Number | The identification number associated with the registration identifier you selected. |
Point(s) of Contact
Enter the details of the main point of contact for the registration. The fields are pre-filled using the profile of the currently signed-in staff member where available.
Field | Description |
|---|---|
First Name | The point of contact's first name. Pre-filled from the signed-in staff member's profile if available. |
Last Name | The point of contact's last name. Pre-filled from the signed-in staff member's profile if available. |
Job Position | A job title that most closely matches the point of contact's role. |
Business Title | The point of contact's business title. |
The point of contact's email address. Pre-filled from the signed-in staff member's profile if available. | |
Phone Number | The phone number at which the point of contact can be reached. Pre-filled from the signed-in staff member's profile if available. |
To add a second point of contact, click Add point of contact.
Campaign Registration
Select the campaign type that fits your business. The options available depend on the Business Structure you selected above. This updates automatically when you change your business structure.
Campaign Type | Who it's for | Availability |
|---|---|---|
Sole Proprietors | Sole proprietors without a tax ID who send up to three thousand message segments per day. | Only available if Business Structure is set to Sole Proprietorship. |
Standard | Businesses that send up to six thousand message segments per day. | Available for all business structures except Sole Proprietorship. |
High Volume | Businesses that send over six thousand message segments per day. | Available for all business structures except Sole Proprietorship. |
Pending state
After you submit your registration, the page shows the current review status for Brand Verification and Campaign Registration. Your submitted business details are displayed in read-only format below the status information.
Approved state
When both Brand Verification and Campaign Registration are approved, the page shows the following:
Section | Description |
|---|---|
Brand Verification | Displays an Approved status. |
Campaign Registration | Displays an Approved status. |
Message Center Plan | Shows your current plan name. Click Select a plan to change your Message Center plan. |
Your Phone Number | Shows the phone number assigned to your business. Click the copy icon to copy the number to your clipboard. Click Change number to request a different number. |
Submitted Business Details | A read-only summary of all the information you submitted. To update your registration details, contact WellnessLiving Support. |
To disable marketing SMS for your business, click Disable Marketing SMS in the top-right corner of the page.
Rejected state
If your registration is rejected, the page displays a description of the rejection reason and provides the option to edit and resubmit your application. If you need further assistance, contact WellnessLiving Support.
Registration status descriptions
Brand Verification statuses
Status | Description |
|---|---|
Not Submitted | Your brand registration hasn't been submitted. |
Approved | Your brand registration is successfully verified and completed. |
More information required | Your business information couldn't be verified due to missing or inaccurate information. See the comments shown on the page for more information. |
Pending | Your brand registration is still processing. Most registrations complete within a few minutes, but some can take more than seven business days. |
Pending OTP Verification | A one-time password (OTP) has been sent to your phone number and is awaiting verification. You must respond within 24 hours, or click Resend OTP Verification to resend the code. |
In Progress | Your brand registration has been submitted and is awaiting review. |
In review | Your business information is being reviewed by a third party. This can take seven business days or more. |
Deleted | Your brand registration has been deleted. WellnessLiving Support will reach out with next steps. If you haven't heard back, contact WellnessLiving Support. |
Suspended | Your brand may have violated one or more registration rules. WellnessLiving Support will reach out with next steps. If you haven't heard back, contact WellnessLiving Support. |
Campaign Registration statuses
Status | Description |
|---|---|
Not Available | Your campaign hasn't been submitted. |
Pending | Your campaign registration is processing. |
In Progress | Your campaign has been submitted and is awaiting review. |
Approved | The campaign has been successfully verified. |
Rejected | The campaign couldn't be verified. See the comments shown on the page for more information about the reason. |
Deleted | Your campaign has been deleted. WellnessLiving Support will reach out with next steps. If you haven't heard back, contact WellnessLiving Support. |
Suspended | Your campaign may have violated one or more registration rules. WellnessLiving Support will reach out with next steps. If you haven't heard back, contact WellnessLiving Support. |
Next steps
Now that you understand the SMS Registration settings, you can:
Learn how to complete the registration process in Enrolling for A2P 10DLC (US businesses only).
Review common questions about A2P 10DLC in FAQ: A2P 10DLC messaging system.