A majority of businesses have watched a customer abandon a purchase specifically because the site was hard to use. Watch this to see the handful of specific errors behind most of that lost revenue, and what to do about each one.
Every fitness, wellness, or beauty business owner has a website, but very few have actually checked whether a screen reader, a zoomed-in phone, or someone with low vision could actually use it. A yearly scan of the internet's top homepages finds the same handful of accessibility errors over and over: low color contrast, missing image descriptions, unlabeled form fields, empty links and buttons, and pages that never state what language they're written in.
Each of these sounds minor in isolation, but together they add up to real lost revenue. A visitor who can't read a headline, can't tell what a button does, or can't tell whether a website is even relevant to them simply leaves, and that decision often happens in a matter of seconds. The businesses that fix these issues don't just avoid legal risk, research on accessible sites shows they also pick up more organic traffic and more ranking keywords than sites that don't.
None of this requires an overhaul. A handful of specific, fixable issues across just three pages, the homepage, the booking flow, and checkout, account for most of the lost bookings. Contrast checkers, alt text, and clearer button labels are things any business owner can start fixing this week without a developer.
Key Moments
0:00 Intro
1:12 The Real Cost of a Bad Website
2:10 6 Accessibility Errors Costing You
5:38 What Actually Makes a Site Accessible
10:02 Do Accessible Sites Convert Better?
11:14 The Legal Risk You're Not Seeing
12:21 DIY vs a Professionally Built Site
14:13 Live Demo: A Real Client Site
19:38 5 DIY Accessibility Quick Wins
22:15 Free Website and SEO Audit Tool
25:45 What a Professionally Built Site Handles for You
27:03 Live Q&A and Wrap-Up
What You Will Learn
Identify the six most common accessibility errors found across the internet's top homepages
Understand the four things a truly accessible website needs to get right: visibility, understanding, navigation, and consistency
See why alt text on images helps both screen reader users and a site's Google Image ranking
Recognize why accessible sites tend to see more organic traffic and more ranking keywords than sites that aren't
Understand the legal exposure an inaccessible website carries and the standard courts point to
Walk through a real site being evaluated against the same accessibility checklist covered in the session
Run a free contrast checker and add alt text to your most-viewed images without needing a developer
Focus accessibility fixes on the three pages that actually decide whether a visitor becomes a client: the homepage, the booking flow, and checkout
The fastest way to start is to focus only on the three pages a real visitor has to get through to book: the homepage, the schedule or booking flow, and checkout. Run a free contrast checker on your text and background colors, add alt text to your ten most-viewed images, and rename any button that just says "click here" or "submit" to something that actually describes the action.
The Six Errors Behind Most Accessibility Problems
A yearly scan of the internet's top homepages consistently finds the same handful of issues: low color contrast, missing alt text on images, unlabeled form fields, empty links, empty buttons, and pages that never declare their language in the code. Each one causes a screen reader, or simply a visitor squinting at their phone, to lose the moment and often leave the site entirely.
What Makes a Site Actually Accessible
Real accessibility comes down to four things: can people see it, meaning contrast and resizable text; can people understand it, meaning clear labels and consistent wording; can people navigate it, meaning links and buttons that describe what they do; and does it hold up the same way across desktop, tablet, and mobile. A site that breaks any one of these loses visitors before they ever get to a booking page.
Why Accessibility Is a Growth Lever, Not Just Risk Management
A study of ten thousand websites found that ones meeting accessibility standards picked up meaningfully more organic traffic and more ranking keywords than ones that didn't. Many of the same fixes that improve accessibility, like clear headings, alt text, and faster load times, also help search engines understand a page, which means the two goals largely reinforce each other rather than competing for attention.
Watching the Checklist Applied to a Real Site
A live walkthrough of a real client site showed each principle in action: a quality photo and short, high-contrast headline that answers "am I in the right place" within seconds, descriptive alt text tied to what the image actually shows, and a layout that held up identically when zoomed in or viewed on mobile. Nothing broke, nothing shifted, and every button stayed exactly where a visitor expected it.
Five Fixes Any Business Owner Can Make This Week
Running a free contrast checker, adding alt text to the ten most-viewed images, testing a site at different zoom levels and on mobile, renaming vague buttons like "submit" into specific calls to action, and simply trying to book a class on your own site are five checks that require no developer and no budget. Wherever that self-test breaks down is exactly where real visitors are getting stuck too.